Wholesale · Matcha, hojicha & genmaicha

The only matcha supplier you need

Matcha, hojicha, genmaicha and tea leaves for drinks, gelato and baking — from farm partners across Kagoshima, Shizuoka, Uji, Yame and Nishio. Blends through to single cultivars, air-freighted weekly. Minimum order 1kg for registered businesses.

Matcha poured from a jug over an iced latte, seen from above
Served by over a thousand cafés worldwide and more
Equate
Ralph's Coffee
Toku Nori
Venture Drive Coffee
Gelato Labo
Hay Gelato
Ryokudo
Elephant Ground
Rouge
Venchi
Yeast Side

… among our matcha and tea series, there must be one you’ll absolutely fall in love with.

Our best-selling signature blends

Blended from named cultivars across Kagoshima, Shizuoka, Uji, Yame and Nishio. Air-freighted from Japan every week, so what reaches your bar is close to the mill, not months off a boat.

Tenka Matcha swiped to show its colour

Tenka Matcha

Bakes and lattes

Harvest
3rd flush
Origin
Kagoshima
Cultivars
Yutakamidori
Kasumi Matcha swiped to show its colour

Kasumi Matcha

Bakes and lattes

Harvest
2nd flush
Origin
Shizuoka
Cultivars
Saemidori, Yutakamidori, Yabukita
Mizu Matcha swipe

Mizu Matcha

Bakes

Harvest
2nd flush
Origin
Nishio
Cultivars
Asanoka, Sakimidori, Okumidori, Yabukita
Hoshi Matcha swiped to show its colour

Hoshi Matcha

Lattes and straight tea

Harvest
1st flush
Origin
Shizuoka
Cultivars
Okumidori, Yutakamidori, Seimei
Sei Matcha swiped to show its colour

Sei Matcha

Lattes and straight tea

Harvest
1st flush
Origin
Uji, Kyoto
Cultivars
Okumidori, Yabukita
Okutsuyu Matcha swiped to show its colour

Okutsuyu Matcha

Lattes and straight tea

Harvest
1st flush
Origin
Yame
Cultivars
Tsuyuhikari, Yabukita, Okuyutaka

Minimum order 1kg for registered businesses, and every powder is available as a 20g sample. Full price list on request.

… and another 12 tea cultivars behind them. Name the one you want.

An iced matcha latte in a tall glass

Schedule a free matcha sampling session

Taste it before you commit. Sample a variety of flavour profiles to determine the most suitable matcha for your business.

5 reasons you will choose Hvala matcha

Matcha powder sifted onto a pale surface
1

Training that makes it sellable

We train your baristas — whisking, ratios, and enough knowledge to answer a customer's questions.

We run matcha workshops as a business, so your staff learn from people who teach this every week.

A matcha layer cake with a tuile and piped cream
2

A grade matched to your menu

We'll tell you honestly when the cheaper lot is the better choice for your drink. The range is wide enough that we can almost always find you a match.

A hand picking the top leaves from a tea bush
3

Flown in weekly, not shipped by the season

Many wholesalers bring in their matcha by sea to save cost, but a container run is slow and hot, and heat dulls matcha.

We air-freight from Japan every week, so what reaches you is as close to the mill as it can be.

Matcha poured over milk in a glass
4

Halal-certified matcha available

We carry halal-certified matcha selections. Tell us what you need documented and we'll point you to the ones that carry it.

A scoop drawn through loose matcha powder
5

Supply you can plan around

Matcha is tight worldwide and producers are rationing. Because we buy from growers across five regions rather than leaning on one, a short harvest in a single prefecture doesn't take your matcha off your menu.

Terraced tea fields at Wazuka, Kyoto
Pickers working shaded tea rows in Japan

Sourced from named farms in Japan

Wazuka in Kyoto, Kamimachi in Nishio, and growers across Kagoshima, Shizuoka and Yame — sourced direct.

We work with the same growers season after season, so the matcha you sign off in March still pours the same in November.

The details

What is the minimum order?

1kg for registered businesses.

How fast is delivery?

Immediate to two weeks depending on the lot. We air-freight from Japan weekly rather than shipping by the season, so stock turns over quickly and what you receive is fresh.

How does the price compare to importing direct?

The comparison is like for like. We commit in large amounts to bring down the cost and to optimise logistics to bring you the best value.

Can we taste before ordering in bulk?

Yes, schedule a session with us to taste before committing.

Where does the tea come from?

Named farms in Japan — Wazuka in Kyoto, Kamimachi in Nishio, and growers across Kagoshima, Shizuoka and Yame. Every lot carries its origin, prefecture, cultivars and harvest.

Is the matcha halal-certified?

We are not halal-certified. But we carry certain halal-certified selections. Let us know, and we'll highlight the relevant ones to you.