At Hvala, we believe in cherishing every moment, and through our Ichi go Ichi e series, we invite you to experience teas that are as unique and special as the moments they create. For this edition, we bring you a tea that speaks to both history and innovation — our Organic Kamairicha Ichouka.

This Organic Kamairicha Ichouka is crafted from the ancient zairai tea plant —a lineage that predates modern tea cultivars. In Japanese, zairai means "from existing," signifying tea plants that have been naturally propagated from seeds, passing down their genetic heritage through generations. This ancient method preserves the diversity of the tea plants, allowing each batch of Kamairicha to express its own unique flavour, shaped by the environment in which it grows.

When you sip this Kamairicha Ichouka, you’re tasting more than tea—you’re savouring a piece of Japanese tea history that stretches back over hundreds of years. Unlike the uniformity of cultivar-grown teas, each cup offers subtle differences that make every experience special, a true reflection of the ichi-go ichi-e philosophy.

Not only is this Kamairicha Ichouka steeped in tradition, but it also stands at the forefront of excellence. At the 2021 Nihoncha Awards in Tokyo, it was honoured with the Platinum Award, recognizing its exceptional quality and unparalleled flavour. With each sip, the tea’s complexity unfolds, offering rich toasty notes accompanied by a hint of sweet floral aroma that is as captivating as it is soothing. It’s a tea that invites you to slow down, savour, and connect with the beauty of the moment.

Join us in exploring the extraordinary through our Organic Kamairicha—a tea that, like each encounter, is unique and fleeting. Available for a limited time only at our Takashimaya S.C. outlet.